Peet’s gets rapid…rapid transit, that is…
BART (Bay Area Rapid Transit) has partnered with Peet’s Coffee so that morning commuters (and evening commuters and everyone in between) can enjoy java while getting where they need to go.
The partnership will show up at the Embarcadero BART Station around the end of April, and that will be the debut stop for enjoying Peet’s during your journey. The second of these kiosks from Peet’s will show up at the Montgomery St. BART Station. From there they will be rolled out to the following stations:
- Pittsburgh/BayPoint
- Downtown Berkeley
- Civic Center
- Daly City
With two more kiosks planned at currently undisclosed locations.
Nothing goes better with a morning commute than a cup of steaming wake-me-up-quick coffee, and Peet’s is going to become the easiest, most convenient choice of Bay Area Rapid Transit users.
It seems like a match made in commuter heaven.
Under the licensing program that is set up for this venture, Peet’s proprietary retail store design will be employed and there has been strict adherence to make sure quality control is firmly in place.
No quickie kiosk, a selection of specially packaged Peet’s Deep-Roasted® coffes will be offered. These coffees are hand roasted daily by skilled artisans to ensure superior quality and freshness.
Anyone that has used mass transit for commuting purposes has probably wished they had more convenient coffee access, and now the Bay Area will be able to offer a portion of its regular (and occasional) users with a great coffee experience during their travels. This looks to enhance both the Peet’s brand as well as the BART brand simultaneously.
4 Signs of Coffee Freshness
Want to know if your coffee is fresh? This guide from Peets will help you figure it out.
Roasted coffee is a perishable food – just like fresh produce or artisan bread. The flavor peaks a few days after roasting and diminishes once exposed to air, light, and moisture.
But unlike fresh produce or bread, it’s not always clear when coffee is past its prime. So, how do you know when your coffee beans are fresh? Check for these 4 signs. And remember, whole bean coffee will remain fresh for a longer period of time than ground coffee.
1. Aroma – Envelops you when you open the bag. Deep and intoxicating, intense and fragrant.
2. Oiliness – Essential oils of the beans surface and exhibit a shiny gleam.
3. Bloom – Coffee gases from fresh grounds will bubble and “froth” when mixed with hot water.
4. Flavor – Fresh coffee tastes complex and vibrant, rather than flat and bland.
Of course, one way to know your coffee is truly fresh is to buy from Peet’s Coffee. To ensure the freshest, best-tasting cup, we recommend buying coffee in small quantities frequently (not more than you can drink in 1-2 weeks), storing coffee in an airtight container, grinding coffee beans just before you brew, and drinking coffee within 30 minutes of brewing.
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