Starbucks just posted a 3Q loss — its first quarterly net loss in more than 15 years. What’s to blame? Several things: The company is in the middle of closing about 600 under-performing stores. The company has also announced plans to cut about 1,000 office jobs (7% of the entire workforce). U.S. consumers have stopped…
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When Mark and Lisa Verrochi lost their “three Boston coffee stand leases to large corporate landlords,” they decided to start over — in a small, red, rent-free barn in their back yard. Out of that barn in Hopkinton, Mass., Red Barn Coffee Roasters was born. The company soon grew to include 7 locations. It’s still…
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Bryant Simon, professor at Philadelphia’s Temple University, is “searching for the meaning of modern life amid the round tables and comfy sofas of Starbucks coffee shops.” He has observed out 300 Starbucks locations in 6 countries, trying to learn “what it means to live and consume in the age of globalization.” In 2008, expect to…
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Starbucks has been a huge success story. I recently read (I think in Fast Company) that the company opens up an average of 5 new locations per day, which is tremendous. So, how did such a successful company screw up so drastically on Chantico? Chantico — the rich, indulgent chocolate drink that was introduced about…
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