Starbuck’s New Mermaid Logo Causes Outrage
Starbucks has a new more revealing logo of its trademark mermaid. The logo — which offers a more revealing look at the coffee chain’s mermaid symbol and goes with brown instead of green as its color, and has caused quite the controversy.
A Christian group, “The Resistance,” is calling for a national boycott. The logo, based on a 16th Century Norse woodcut, will be on Starbucks cups for at least a few more weeks and will be the permanent logo for Pike Place bags of coffee, according to Starbucks Executives.
The Christian group says the revised Starbucks logo “has a naked woman on it with her legs spread like a prostitute,” and that “the company might as well call themselves Slutbucks.”
Bridget Baker, a spokesperson for Starbucks, said the newly revived logo was “modified a bit [from the original] based on feedback” from Starbucks customers during its 2006 appearance. “We feel it’s appropriate,” she said.
So if you haven’t seen the new logo yet, what do you think? Here is a picture of the logo Starbucks had been using, and most people are more used to.
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