Morning Coffee Habit Not Just For Grown-Ups Anymore
Do you know who is drinking more and more coffee these days? According to The National Coffee Association, young people are the fastest growing coffee-drinking niche. In 2002, about 24 percent of 18- to 24-year-olds drank coffee. Last year, it was 37 percent.
It would seem that the dessert type coffee drinks out there in starbuck coffee-land have made it big with teens and even pre - teens. Parents have so much to worry about where their kids are concerned these days, perhaps drinking a coffee drink is not something they feel they need to stress out over.
And this latest trend has to be a good thing for coffee baristas, don’t you think?
“What makes young customers good customers is that they generally buy expensive, high-profit drinks, like Frappuccinos,” says Bryant Simon, a Temple University history professor who is writing a book about Starbucks.
“They are important because they have the potential to become lifelong customers,” he says.
But are coffee drinks — with the fanciest concoctions often packed with sugar and fat — good for kids? What do you think?