Coffee Mugs
You don’t have to bring out the fine bone china for your coffeehouse to get a good reputation. Some of the best coffeehouses in the world have very interesting ways of serving the coffee.
Thrift Store
While I don’t recommend this personally, I’ve seen coffeehouses decorated entirely in “Modern Thrift Store” with furniture and coffee mugs that look like they came out of someone’s alley on garbage day. Sure they did a little sprucing up and cleaning, but you can tell that the chairs, couches, and tables are all second hand (or even third or fourth hand.) This inspires a certain type of customer. Loyal people that just want a place where they can be comfortable and don’t have to be pretentious or try to be someone they aren’t. Of course, they may just be acting like they don’t care, but either way they tend to be repeat customers.
New but Not Matching
Another way you can go is to have fun retro or plain mugs, but they don’t match any formal scheme. You could have a fun mix of old company logos, solid colors, and wild patterns. Your customer won’t know what mug or cup the coffee will come in on any given day, they just know it’s going to be fun, fresh, and different. If you let your customers decide by color, they’ll love you for it.
Business Chic
Maybe your demographic does want the fine bone china. If that’s the case, just make sure it matches the rest of your décor. If you’re looking for a high class coffee clientele you want to make sure you don’t have anything too dainty or flowery. Even ladies in business don’t necessarily want to drink espresso out of a cup that looks like it belongs in grandmother’s kitchen.
No matter what style you choose to go with for your coffeehouse, remember that it was your choice and be proud. If you seem secure in your choices, your employees will be as well. This will translate through to the customers as well, and everyone will feel good about your choice.